International Search Advertising & Content Marketing
Building international awareness and new purchase opportunities lead to record-breaking sales.
An entirely new way to play, Sphero is the app-enabled ball that does it all.
With the approaching holiday season and release of the highly anticipated “Star Wars: The Force Awakens,” Sphero knew they had to do more to promote their new BB-8 product. Prior to the movie’s launch, they looked to increase their e-commerce visibility to drive sales.
Capitalize on Intent
- Develop consumer-oriented content
- Influence purchase consideration
- Optimize visibility among major retailers
- Captivate consumers with targeted purchase opportunities
- Optimize video campaign with a Google beta program, YouTube Ads
- Improve conversion rate of video ads
The Most Talked-About Gift of the Season
We surpassed Sphero’s sales expectations. The team reported a 1750% campaign return on ad spend (ROAS) after just 24 hours. Our discovery marketing approach earned a 514% ROAS on a global scale to maximize BB-8 pre-orders.
Return on Ad Spend
Return on ad spend on product listing ads.
Increase in total revenue from product listing ads.