International Search Advertising & Content Marketing


Case Study
International Search Advertising & Content Marketing

Building international awareness and new purchase opportunities lead to record-breaking sales.

An entirely new way to play, Sphero is the app-enabled ball that does it all.

The Challenge

Build Awareness

With the approaching holiday season and release of the highly anticipated “Star Wars: The Force Awakens,” Sphero knew they had to do more to promote their new BB-8 product. Prior to the movie’s launch, they looked to increase their e-commerce visibility to drive sales.

The Execution

Capitalize on Intent

  • Develop consumer-oriented content
  • Influence purchase consideration
  • Optimize visibility among major retailers
  • Captivate consumers with targeted purchase opportunities
  • Optimize video campaign with a Google beta program, YouTube Ads
  • Improve conversion rate of video ads

The Result

The Most Talked-About Gift of the Season

We surpassed Sphero’s sales expectations. The team reported a 1750% campaign return on ad spend (ROAS) after just 24 hours. Our discovery marketing approach earned a 514% ROAS on a global scale to maximize BB-8 pre-orders.

Let’s work together

Return on Ad Spend

Return on ad spend on product listing ads.


Total Revenue

Increase in total revenue from product listing ads.

View-Through Rate


Connected Content

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