Nationwide Restaurant Chain

Local SEO & Programmatic

Nationwide Restaurant Chain

Case Study
Local SEO & Programmatic

National restaurant chain sees 883% increase in local organic traffic year-over-year.

Our client needed a digital strategy that met the needs of more than 200 locations.

The Challenge

Drive In-Store Sales, Increase Organic Traffic

Our client, a nationwide casual dining restaurant, wanted to better compete on Google’s first page for organic, non-branded local search. They were seeking to increase their customer base and drive sales by focusing on local search engine optimization (SEO) because of its proven ability to drive in-store sales.

The Execution

Exceptional Reporting

  • Perform in-depth analysis of brand needs
  • Analyze previous endeavors and assess opportunities
  • Institute a localized plan to improve keyword rankings
  • Optimize localized landing pages
  • Syndicate location information
  • Generate new citations
  • Implement tracking and reporting to improve organic visibility and search traffic

The Result

Increased Site Traffic and Page 1 Visibility YOY

Our client’s website has seen huge increases in organic site traffic and page 1 visibility since program inception and traffic continues to dramatically outpace the previous year. Organic visitors to the location pages continues to rise each month year-over-year.

Let’s work together

883%

Visitors


883% increase year-over-year.

Rankings


More than 200% increase in rankings on the first 5 pages of search.

200%

Connected Content

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