Food & Beverage Company

Content Marketing & SEO

Food & Beverage Company

Case Study
Content Marketing & SEO

Food & beverage brand consistently surpasses organic site traffic year-over-year.

Competing for organic traffic in a crowded category requires smart, in-demand content.

The Challenge

Increase Organic Traffic

Our client wanted to better compete on Google’s first page for organic, non-branded search. As a strategic partner, we aimed to increase organic site traffic and improve non-branded keyword rankings.

The Execution

Optimize and Promote

  • Audit site content
  • Develop fresh keyword strategy
  • Optimize website with a focus on non-branded keywords
  • Use off-page SEO to improve brand awareness
  • Support partners to optimize social media content
  • Develop blog content to meet user demand

The Result

Organic Growth Year Over Year

The brand’s website has seen significant increases in organic site traffic since the program began, and traffic continues to outpace the previous year: 81% increase in year one, and a 62% increase in year two.

Let’s work together

81%

Organic Traffic


81% increase in organic traffic.

Keyword Rankings


105% increase in keyword rankings in top 3 positions on Google.

105%

Connected Content

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