Content Marketing & Search and Social Advertising
Powerful, engaging social content delivers 716% return on ad spend.
Pep Boys is a full-service, nationwide tire and automotive chain.
Pep Boys’ characters Manny, Moe & Jack have been around since the 1920s, and still feature heavily in branding. Pep Boys had a mission to use the iconic characters to engage “DIY Proud” customers, deepen their loyalty, and ultimately drive in-store and online sales.
Connect with Target Audience
- Build customer-centric engagement cycle
- Connect with and motivate car-savvy consumers
- Develop user-generated content series on social for “Ride of the Month”
- Identify “Do-It-Yourself Proud” consumers and use robust targeting
- Produce “connected” social content
Pep Boys wins 2016 Davey Award for "Ride of the Month" social campaign.
The Most Successful Campaign to Date
“Ride of the Month” averaged a cost-per-engagement 6 times lower than the average for all other engagement campaigns purchased by Pep Boys. It resulted in over 30,000 likes, 1,500 comments and 2,800 shares, making it the highest-engaged post in the page’s history. To date it’s garnered over 3 million total paid impressions, with each individual post reaching an average of over 119,000 unique users.
Using vintage illustrations of Manny, Moe & Jack and other classic memorabilia in our direct response creative — which ran in conjunction with “Ride of the Month” — we were able to decrease cost-per-website visit by more than 40%, increase CTR by more than 18%, and see an astonishing 716% return on ad spend.
Return on Ad Spend
716% return on ad spend.
Cost per Visit
40% decrease in cost per website visit.
Click Through Rate
18% increase in click through rate.