KitchenAid

Search Advertising & Affiliate Marketing

KitchenAid

Case Study
Search Advertising & Affiliate Marketing

Increased visibility leads to year-over-year revenue increases, high ROI

KitchenAid is the only appliance brand laser-focused on products for the kitchen.

The Challenge

Lower CPA

KitchenAid was looking to improve stagnant search advertising efforts. They needed a hands-on, proactive team to manage their campaigns toward their cost-per-acquisition goal.

The Execution

Maximize Brand Visibility

  • Build visibility and increase conversions for non-branded terms
  • Capitalize on seasonal trends
  • Test ad copy and offers on daily basis
  • Expand affiliate marketing
  • Identify new publishers to promote products

The Result

High Return on Investment, YOY Revenue Increases

We increased KitchenAid’s revenue from paid search advertising 73% year-over-year. We also met a 10-to-1 return on investment with affiliate marketing, and continue to expand publisher relationships.

Let’s work together

10:1

Return


Return on Affiliate Marketing

Revenue


Increase in revenue from search advertising.

73%

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