Fit for Me / Fruit of the Loom

Social Advertising & Content Marketing

Fit for Me / Fruit of the Loom

Case Study
Social Advertising & Content Marketing

Engagement during a major annual event dramatically increases.

Fit for Me designs the ultimate underwear for full-figured women.

The Challenge

Heighten Awareness

After a successful first year, Fit for Me continued on as premier sponsor of Full Figured Fashion Week. They wanted to boost brand awareness around the sponsorship and promote product trials, as well as extend the in-person activity to a fun, engaging digital safe space.

The Execution

Brand Visibility and Engagement

  • Manage all social media campaigns
  • Design Facebook Canvas to build visibility
  • Post to and monitor all social channels
  • Engage brand ambassadors
  • Design custom Snapchat geo filters
  • Provide live updates throughout event

The Result

Dramatic Increase in Engagement

Let’s work together

Increase in Engagement


1,088% year-over-year increase in Facebook event engagement.

1,088%

Fit For Me’s sponsorship of #FitForMeFFFWeek successfully raised brand and event awareness through multiple social platforms. A total of 402,944 Facebook engagements occurred during the event, including 346,765 people reached during the Facebook Live streaming.

Increase in Engagement


188% year-over-year increase in Instagram event engagement.

188%

Instagram saw more than 1,900 event engagements and gained 851 followers during the week-long event. Snaps with the Fit For Me branded geofilter were viewed 27,894 times. Ambassadors posted a total of 116 posts which were engaged with 51,459 times.

Connected Content

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